Cookie Policy

Up Network Maroc

Last updated: March 2026

1. Introduction and Scope

This Cookie Policy explains how Up Network Maroc (“we”, “our”, or “us”) uses cookies and similar tracking technologies when you visit our website at www.upnetworkmaroc.com (“the Website”).

Cookies serve important functions that improve website functionality, security, performance, and user experience. This policy is designed to give you clear and comprehensive information about the cookies we use, their purpose, duration, and how you can manage your preferences.

This Cookie Policy forms part of our Privacy Policy, which provides additional information about how we process personal data. In the event of any conflict between this Cookie Policy and our Privacy Policy on matters of personal data, the Privacy Policy shall prevail.

2. What Are Cookies and Similar Technologies

2.1 Cookies

Cookies are small text files placed on your device (computer, smartphone, tablet, or other internet-connected device) when you visit a website. They allow the website to recognise your device on subsequent visits and store certain information about your preferences, session, or actions.

Cookies are widely used by website operators to make websites work efficiently, to improve functionality, and to provide reporting information.

2.2 Cookie Types by Duration

2.3 Cookie Types by Origin

2.4 Similar Technologies

In addition to cookies, we may use similar technologies including:

• Web beacons (clear pixels) — small transparent images embedded in web pages or emails that help track engagement
• Local storage and session storage — browser-based storage mechanisms used for functionality
• Pixel tags — used in connection with third-party advertising and analytics services
• Browser fingerprinting — only to the extent strictly necessary for security and fraud prevention

This policy applies to all such technologies collectively referred to as “cookies”.

3. Cookies We Use — Full Register

The table below provides a complete register of the cookie categories used on this Website, including their purpose, legal basis, and approximate retention period. Specific cookie names and durations may vary and are updated as our Website evolves.

We do not use marketing or targeting cookies unless you have explicitly consented via our cookie consent banner.

4. Legal Basis and Consent

4.1 Consent for Non-Essential Cookies

In accordance with the ePrivacy Directive and GDPR, we obtain your prior, freely given, specific, informed, and unambiguous consent before placing any non-essential cookies on your device. Consent is collected through our cookie consent banner displayed upon your first visit to the Website.

Consent standards we apply:

• Consent is opt-in — no non-essential cookies are placed before you actively accept them
• Granular consent — you may accept or reject each category of non-essential cookie independently
• Consent is recorded and timestamped for audit purposes
• Consent is freely given — refusing non-essential cookies does not restrict access to the Website
• You may withdraw consent at any time, and we will honour your withdrawal without undue delay

4.2 Essential and Security Cookies

Essential and security cookies are deployed on the basis that they are technically necessary for the Website to function and to protect users. They do not require consent under the ePrivacy Directive. However, we remain transparent about their use in this Policy.

5. Third-Party Cookie Providers

Certain cookies on our Website are placed by third-party service providers. Each provider processes data in accordance with its own privacy and cookie policies. We have reviewed these providers for GDPR adequacy and maintain Data Processing Agreements where required.

We are not responsible for the content or practices of third-party services. We recommend reviewing the privacy policies of each provider listed above for full details of their data practices.

6. Cookie Retention Periods

Cookie retention periods vary depending on their category and technical function. The following general retention schedule applies:

Retention periods are reviewed periodically and may be updated. The date of last update is indicated at the top of this policy.

7. Managing and Controlling Cookies

You have multiple options to control, restrict, or delete cookies placed on your device. We respect your right to manage your privacy preferences at any time.

7.1 Cookie Consent Banner

When you first visit our Website, a cookie consent banner will be displayed. This banner allows you to:

• Accept all cookies (including analytics and functional)
• Reject all non-essential cookies
• Customise your preferences by enabling or disabling individual cookie categories
• Access this Cookie Policy in full before making your choice

Your consent preferences are saved and will not require re-confirmation on subsequent visits within the consent validity period (13 months). You may update your preferences at any time via the “Cookie Settings” link available on the Website.

7.2 Browser-Level Controls

Most web browsers allow you to control cookies through their settings. The following links provide instructions for the most common browsers:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions
• Opera: Settings > Privacy & Security

You may also use your browser’s incognito or private browsing mode to prevent cookies from being stored, though this does not block all tracking technologies.

7.3 Opt-Out Tools for Specific Providers

For analytics cookies, you may opt out directly through provider-specific tools:

• Matomo: Opt out via the Matomo opt-out plugin available on our Website, or at matomo.org/faq/general/faq_146
• Google Analytics (if deployed): tools.google.com/dlpage/gaoptout
• Meta Pixel (if deployed): facebook.com/ads/preferences

7.4 Effect of Disabling Cookies

8. Do Not Track (DNT) Signals

Some browsers transmit Do Not Track (DNT) signals to websites. There is currently no universally accepted standard for responding to DNT signals. As such, our Website does not currently alter its data collection practices in response to DNT browser signals. However, you may use the consent management tools described in Section 7 to control cookie use directly.

9. Cookies and Children

Our Website and services are not directed at children under the age of 16. We do not knowingly use cookies or similar technologies to track or profile minors. If we become aware that a child under 16 has provided consent or personal data via our Website, we will take immediate steps to delete that data and suppress any associated cookie records. If you believe a child has interacted with our Website, please contact us at privacy@upnetworkmaroc.com.

10. Cross-Border Data Transfers via Cookies

Some third-party cookies may result in personal data being transferred to servers located outside Morocco and the European Economic Area (EEA), notably in the United States. In such cases, we ensure that appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions recognised by the CNDP or relevant supervisory authority
• Transfer Impact Assessments (TIAs) conducted where required

Details of the specific transfer mechanisms used by each third-party provider are available in their respective privacy policies, linked in Section 5.

11. Your Rights in Relation to Cookie Data

Where cookies process personal data, you have the following rights under GDPR and Loi n° 09-08:

We will respond to all data subject requests within 30 days in accordance with our Privacy Policy.

12. Updates to This Cookie Policy

We review and update this Cookie Policy periodically to reflect changes in the cookies and technologies we use, changes in legal requirements, or updates to our services. When material changes are made, we will:

• Update the “Last Updated” date at the top of this document
• Display a notice on the Website informing users of the update
• Re-display the consent banner where the update involves new non-essential cookies requiring fresh consent

We encourage you to review this page periodically to stay informed about our use of cookies. The most current version of this policy is always available at www.upnetworkmaroc.com/cookie-policy.

13. Contact Us

For any questions, concerns, or requests relating to this Cookie Policy or our use of cookies and tracking technologies, please contact:

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